Preparing for the Back to School Freelance Busy Season-EP61

In this solo episode, we are tackling the feast or famine cycle almost every freelancer is familiar with. It doesn’t matter what you do in the freelance world – whether you’re a virtual assistant or a writer – it can be hard to view the slow seasons positively today, Laura talks about how these down times are the perfect opportunity to up your game and prepare for the busy season (which will come!) or even to get all the pieces of a big marketing push together so that you are ready to take advantage of the upward swing when it happens.

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You're Doing it Wrong: Freelance Writing Project Pitching-EP60

Having just reviewed over 200 freelance writing applications for a client project I am managing, it was shocking to see the kinds of mistakes freelancers were making in the pitching process that was costing them the opportunity to land a new client.

When you write and submit a proposal to a new client, you could be the only person who's sending them an email, or one of many others. Either way, you really need to stand out from the crowd and avoid these freelance pitching mistakes.

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Upwork in 2017-2018: Still Worth It?-EP59

As we transition out of the summer and into the fall, I think now is the perfect time to talk about successfully riding the feast or famine cycle freelancers typically experience at different points in the year and which marketing strategies are still the most effective for those in the industry. One of those is Upwork. In this episode, I discuss my thoughts on whether the online job site is still worth it going into 2018. 

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Retainer Work and Magic-EP58

Laura returns to walk her listeners through a critical shift she made in her freelance business that had a massive impact on her ability to earn money and only work with her ideal clients. If you are new to the freelance world and are still juggling ten, or event twenty client projects, this episode is for you. In it, Laura explains how one-off and retainer clients are different, as well as how you might start the process of converting one-off clients into retainer arrangements.

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