The 3 Non-Negotiables of Starting a Freelance Writing Career- EP001

Welcome to the premiere of the Better Biz Academy podcast with Laura Pennington! Laura is a wildly successful freelance writer who creates content for a variety of clients, including entrepreneurs, small business owners, life coaches and law firms. She is also the owner of Six Figure Writing Secrets, a platform through which she teaches new and emerging freelancers how to build and grow their businesses.

In 2012, Laura left a teaching career to pursue freelance writing full-time. In just 18 months, she established a six-figure freelance writing business. She is passionate about teaching others how to skip the trial-and-error stage and fast track their careers in freelance writing. On this episode, Laura covers the benefits of pursuing a freelance writing career and outlines the three things you must have to get started.

Key Takeaways

Don’t fall for the myth that it’s too much work to get started

  • There are no startup costs
  • You only need a computer, your brain, and an internet connection
  • While 80% of new businesses fail within the first year, freelance writing is low risk but has a high potential reward

Another benefit of pursuing freelance writing is that it fits in well with other responsibilities

  • When you work is up to you

Laura’s 3 Non-Negotiables for Landing Clients

  • Quality writing samples
  • Clients will overlook lack of referrals and testimonials if you have killer writing samples
  • Determine the niche/industry you want to pursue and research what others are doing in that field
  • Consume as many free resources as you can
  • Pitch
  • Don’t focus entirely on yourself
  • Discuss what you can do to help the client reach their goals
  • Don’t overwhelm the potential client with too much information
  • Willingness to put yourself out there
  • You will hear no and/or get no response a lot
  • Don’t take rejection personally

Laura’s advice for presenting yourself as a competent professional

  • Don’t present work with grammar or spelling errors; clients will write you off entirely



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