From VA Generalist to In-Demand Expert with Sales Funnel Creator Alexandra Ramirez-EP040

If you’re just getting your feet wet with the whole online business thing, it is likely that you have been working as a generalist, taking on a wide variety of projects for a wide variety of clients. Perhaps you are starting to figure out which projects you really love – and which ones you hate with the fire of a thousand suns. If that’s the case, it may be time to niche down and build your expertise in the areas you truly enjoy, and make more money while you’re at it!

Alexandra Ramirez got her start on the platform Fiverr, making just five bucks per gig! She moved up via Kimra Luna’s Freedom Hackers, meeting entrepreneurs in need of a VA in the Facebook group. After a few months performing a wide range of tasks, Alexandra discovered her love of sales funnels, email marketing and course creation. She changed her title to reflect this role as a specialist, and Divine Business Management was born. Now Alexandra specializes in helping entrepreneurs automate their marketing through sales funnels to attract ideal clients and generate passive income.

Alexandra is here to explain the specifics of a sales funnel as well as the benefits of email marketing. Listen and learn how she transitioned from generalist to expert – and boosted her income in the process!

Key Takeaways

How to use Facebook groups to land clients

  • Don’t use the language of desperation
  • Offer value by explaining the specific service(s) you can provide

How Alexandra transitioned from a generalist to an expert

  • Changed title from VA to ‘sales funnel creator’
  • Positioned self as specialist

The advantages of email marketing

  • Unlikely to be shut down (unlike social media accounts)
  • Can be personalized to nurture potential clients
  • Better chance of opening email vs. seeing post on social

The vocabulary of a sales funnel creator

  • Lead magnet – a freebie (e.g.: eBook, checklist, video) that potential clients access by providing email address
  • Landing page – the web page where potential clients submit an email address to opt-in and receive a freebie
  • Tripwire – an affordable product (under $50) that is advertised to potential clients on the ‘thank you’ page; may expand on or complement the content offered in the freebie
  • Nurtured email sequence – the first five to seven emails a potential client receives right away after opting in, provides free content before promoting core offer toward the end of the series (i.e.: one-on-one services, course)

The nuts and bolts of a VA’s role in online course creation

  • Collaborate with client to define strategy and timeline
  • Support by holding client accountable

Alexandra’s key tips for entrepreneurs who are just getting started

  • Create an emotional connection to land clients
  • Niche down to define your ideal client
  • Leverage attraction marketing by making yourself an expert



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Connect with Alexandra Ramirez

Alexandra Ramirez is a Sales Funnel Creator, Business Consultant, and Passive Income BOSS. As a former Virtual Assistant, she found that many entrepreneurs were making themselves overwhelmed and burning out from all the tasks they were doing in their business through organic marketing. She eventually found that automating their marketing through sales funnels so they make passive income and are able to bring in their dream clients was the best way for her clients to run their business. If you are ready to learn about passive income, and creating a sales funnel that attracts your DREAM client tune in to what Alexandra's episode.

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Full transcript:

Laura Pennington (Host): Hello everybody and welcome back for another episode of The Better Biz Academy Podcast. All of my virtual assistants, wannbe virtual assistants out there and anyone who's thinking about the power of passive income in their business, which if you're not you should be, is going to love this episode because I'm talking to Alexandra Ramirez. She's a sales funnel creator, business consultant and passive income boss. As a former virtual assistant, she found that many entrepreneurs were making themselves overwhelmed and burning out from all the tasks they were doing in their business through organic marketing. She eventually found that automating their marketing through sales funnels so they make passive income and are able to bring in their dream clients was the best way for her clients to run their business. If you are ready to learn about passive income and creating a sales funnel that attracts that dream client, I am so excited to share this episode with you. Welcome to the show, Alexandra. 

Alexandra Ramirez (Guest): Thank you so much for having me. It's been great to talk and be here. 

Laura: Yeah, I'm excited to hear more about your story not just because you have this experience as a VA but because you’ve gone through what a lot of us do in a business where you try some things and you either go as far as you can go with it or you shift gears eventually, find something you like doing better and I am excited to dive into that journey for you. But let's take it back to you becoming a virtual assistant. Where did you even find out about that? I mean, I have so many people telling me like what is a VA? I didn't even know you could get paid to do that. So how did you discover that? 

Alexandra: So, actually my mom, she's been an entrepreneur for many many years and she does virtual assistant type of work but most of her work ends up being websites and all this kind of stuff. But she never titles herself virtual assistant. So, I eventually figured out though the name of it and I actually first started out being a Fiverr person. I started Fiverr when you couldn't put in the hundreds of dollars for your services, you can only do $5. So, I was a Fiverr person for a little bit and that's where I kind of started. And then I started thinking, okay this is not going to pay for student loans because I currently was in college trying to get my associates degree in medical administration, and it wasn't going to pay for the loans. Fiverr was just not going to pay for those loan, whatsoever, especially at $5 per gig that I ever got. So, eventually I actually have a friend that was in entrepreneur world and she invited me to the Freedom Hackers Group with Kimra Luna. And Kimra Luna had the time, she [indiscernible 00:03:12] she had a Friday mix, I believe it was, and I actually on there, I was able to find a whole bunch of people that were interested in having a virtual assistant. And that's kind of how I grew my business. The first start was I started grabbing people off of there and so, that's how I created Divine Business Management and that was my virtual assistant company. I still call my business Divine Business Management. And so, when I was doing my virtual assistant work though, I was getting lots of - I had about 100% conversion rate on all the clients that I would talk to over the phone and I would get these clients all the time but then, at one point, I had 11 clients and I wasn't making income that I wanted. On top of that, I was doing the things that I hated doing. So, a lot of what happens at virtual assistant work is you have to do the work that most clients are giving you unless you somehow create some boundaries with your clients when you first meet them, but I didn't. So, whenever a client would come to me, I would do it. Like I would do the task and that would include social media and I hated social media. I cannot stand writing content for social media, I cannot stand scheduling social media. I had absolutely hated, it's time consuming and it was just too much for me. So, some people like it, some people don't. I'm one of those people that don't, obviously. But I was also doing something that's called sales funnel. So, I eventually moved into that. 

Laura: Wow! you touched on a lot of things that I want to talk about and kind of, first of all, let's go back to this idea of you getting kind of your first couple of clients outside of Fiverr. I really believe that - I'm pretty sure we met in a Facebook group actually but it may have even been Kimra's - But I really believe that Facebook groups are like one of the best ways to market your services and not just on these promotional threads but also in the sense that people are often asking questions where you can just provide a quick answer that helps them and it really like solidifies you as being someone who provides a tremendous amount of value. So, I'd love to hear from you. I mean, obviously, it's been a strategy that's worked so well for your business and bringing on those first couple of virtual assistant clients outside of the $5 realm. Do you have any like tips and tricks for landing clients inside Facebook groups? Any things you wouldn't recommend people do? 

Alexandra: Yeah so definitely I'll give you some dos and don'ts. I'll start with the don'ts because that's like usually the most important. So, whenever you go into Facebook groups and you're obviously trying to get more clients, you don't want it to seem desperate. And I often see many virtual assistants and even other people that do this as well, especially in MLM and everything, you know, you become desperate. You become so desperate to get these clients, you want clients, you need clients, you need income, you need to make this income to pay for bills and so it gets seen into what you're writing. So, if you're going to write desperate, people are going to see that you're desperate and people don't want desperate people inside their team. So, when you're in these Facebook groups and you're seeing that people are wanting a virtual assistant, I often work with other virtual assistants and I kind of help them in making sure that they know what to do exactly. But I often tell them that the first thing they need to do is give value more than anything else. Don't just put a link inside there and say, hey, my name is Suzie and I'm a virtual assistant and would love to help you. So, normally if there is a Kimra Luna's page in her mixer and somebody says I need a virtual assistant because I need help with scheduling my social media. I also need help with my email marketing and I need this, this and this. So, what I would do if I was a virtual assistant, I would step in and I would basically tell that person, I can do this for you. I actually help people in creating a social media schedule that gears towards getting more engagement into their social media and then I also help with transcribing your Facebook lives into emails and blog posts so that you can actually have multiple ways of giving content. So, that's an example of what I would do. I would give value as to what I can do for them but I don't just put my link in there. It's like something where I'm just like, yes, I can do this for you and this is how I could do it for you.  

Laura: That's such good advice because I see a lot of people who have the best of intentions in these Facebook groups, they think, oh this is the promotional thread, or this is the collaboration thread. If you're not familiar with this form of marketing, these Facebook groups typically will have one day a week where it's all about collaboration or all about promotion and you can just comment on that thread and share whatever it is you're offering or attempt to connect with other people who have posted that they need something. And these can be amazing places to find all kinds of things. I use them to find podcast guests, virtual summit experts, places where I can appear as a podcast guest. I've even hired people - I just hired somebody to fix something that was wrong on my WordPress site - in a Facebook group because she had provided a tremendous amount of value by answering questions and things like that. But what you talked about is so crucial because a lot of people overlook that and they think, oh great, this is a chance for my written 30 second elevator speech and I can talk about exactly what special I have going on or something like that, oh I'm a virtual assistant who helps clients. That's not really clear whereas your example was talking about a specific service that you do and responding to that individual person and saying - you're basically saying to them, here's a way I can make your life easier and take this off your plate. And that corresponds directly with what people are looking for. They are at a pain point or if they're having a problem with something, they want someone who can solve the issue and then by providing value and saying, hey I do xyz; that makes you kind of be seen like the go-to person for that specific skill or offering which is really powerful when you know that, when you communicate that to clients because sometimes even clients don't know what a virtual assistant does, right? They're just like, oh VA, they think it's all social media and you're doing some things that are a little bit different than social media. So, to say exactly what it is that you do, it is really really important. And I want to talk a little bit about something else that you referenced in sort of your answer to the first question which is about this idea of identifying tasks that you don't like and not setting up boundaries appropriately and learning lessons the hard way as we all have done. We all have had nightmare clients or people who push the limits frankly because we let them and we didn't know any better. So, what is the process when you recognize as a VA or really as anything, as a consultant coach or any type of freelancer, you recognize there’s something you don't like doing. What do you do with the clients who are coming to you for that already? I mean, do you phase them out, do you continue but not publicize that you're doing that service? How do you handle that? 

Alexandra: Well, to be perfectly honest, I do still have virtual assisting clients but most of my virtual assisting clients know exactly what I love doing now and so most of the time that they only go to me for the things that I actually love doing and that I am really really good at which is obviously something like sales funnels and email marketing and in course creation, something like that. So, all three of those things is the things that my virtual assisting clients come to me for now, but before, I was doing everything under the sun just because they didn't have the time to do anything and so they would just give me things - hopefully we would get over the 12 hours within that month. But the thing that actually made the difference in that was when I decided to finally stop calling myself a virtual assistant and I called myself a sales funnel creator. And so, when I did that, I was able to tell all of my clients that I was there for sales funnels. I was there for creating passive income. So, that was for course creation and that was for creating landing pages and sales pages and helping them with tehri email marketing. And so, when I made that change of changing my title from virtual assistant to sales funnel creator, I really was able to niche them exactly what I needed to do and what I wanted to do, and what I love doing - if that makes sense.  

Laura: Oh no, it makes complete sense because you're automatically telling the clients who are perfect to work with you, hey, this is what I do; like these are the 2-3 things that I'm really really good at and it also eliminates all those other unnecessary conversations with people who are coming to you saying hey, do you do social media? Do you upload my blog posts into my website? And all these other things that maybe you're not interested in. And frankly there’s a pricing difference in there too, right? Because when you're seen as a generalist, you're competing against a lot of other people that maybe charging a relatively low rate whereas when you become an expert in a couple of specific things like email marketing, like making sales funnels or like helping people create an online course, that makes you a specialist and therefore you can charge more because you have to be familiar with more software programs, you have to be on the up and up with changes in the marketing world and it makes it so much easier to position yourself with clients. So let's dig into these kind of like three different things that you're helping people do because I think all of them are really important and kind of like elevated or higher level VA tasks and it's so important for people to understand first of all, from the client's perspective, you need to be outsourcing the stuff if you're not an expert in it or if it's taking up a lot of your time; and from the perspective of the freelancer, if you don't know what these things are, this is your opportunity to get a little bit more awareness around it and figure out whether or not it might be something you'd like to do. So, let's talk about email marketing in particular. Why is that so important and why should people be outsourcing that to somebody else?  

Alexandra: Well, I mean that's like the most important thing as far as business is concerned. So, a lot of people think that email marketing is dying or they think that it's outdated and it's just not going to work and all this kind of stuff but really, that's going to be the thing that's going to be holding on for a really really long time versus something like Facebook or Instagram or Twitter. These things are social media and they're going to eventually leave or what could also happen and it's happened before is what if, for some reason, your Twitter gets shut down? What happens if your Facebook gets shut down? What happens if your free Facebook group gets shut down? You lost all of that following, you lost all of that connection, you lost all those relationships that you created and if you didn't grab any of their email addresses, you're done. Like you are going to have to start all over again, hit the refresh button and do it all over again because you lost it. And so, I always tell my clients that they obviously need to start with their email marketing and start building their list. And not just building their list but building their list with ideal clients. And you do that with creating a sales funnel. You create something for free and you bring these people in with the lead magnets, you know, what they call a freebie, so that you can get their email addresses; and just in case something happens like the ones that I was just saying, you know you have a backup plan. Not only that, but people still say the money is in the list and that's completely true because when you are able to actually email people, you're actually able to personalize the way that you talk to them versus something on Facebook when you do a Facebook post; you can't just personalize the way that you talk to that person. You have to exactly generalize the way that you make that Facebook post. And you can't just put a link on top of your Facebook post that is on your personal page. It's not good. You can actually get bumped off for that. So, what I do recommend is that people will need to have a list and they also need to have a sales funnel so that they are bringing in these people from their Facebook or other social media followings, and so they are able to personalize and nurture these people in the correct way.  

Laura: Wow! There's a lot of information in there for everybody who's listening that is really worth reviewing there. I don't think email marketing is going anywhere either just for all the reasons you mentioned but also for the fact that something in a social media feed - like I turn off my Facebook newsfeed, I don't even look at it. I'm only interacting with the groups and my clients' pages and stuff like that and my personal page. But things scrolling by on Twitter, if you post that at 10am, I will probably never see it. Whereas if I'm getting an email newsletter from somebody I know, like and trust, that may sit in my inbox for a while but I'm going to open it. There's a better chance that I'm actually going to see it because I signed up for that newsletter, someone provided me the freebie that was valuable and they've continued to provide valuable content. So, there's a much better chance of your audience actually interacting with it and getting to know you, right? I mean, in 140 characters, there’s only so much you can do to interact with somebody whereas an email newsletter - you know, one of the things I found to be really effective with my newsletter is sharing stuff that doesn't always have to do with business, right? I mean, I'm sharing pictures of conventions I'm going to, vacations, other things that are kind of going on in my life because I want them to see that I'm a human being and it's not just about every single week like, oh hey, here's your pitch, here's the sales opportunity. That's how you build relationships with people and show them that you're there to provide them a lot of valuable content over the long run. Like whether they ever buy anything or not, you want to build that credibility because it's just so important to have people who are getting something out of what you're sending. So, when you're doing a sales funnel, I think for a lot of brand new virtual assistants, that word is like, okay I know it's important but I don't really know what that involves. So, I'm curious to know, as the VA or as the strategist behind this, what are the actual things you are doing for the client? I'm sure the client sort of conceives of the idea, maybe even creates the free offer; what are you kind of doing on the backend to turn that into a reality?     

Alexandra: Yeah, so actually as a sales funnel creator, that's why I call myself a sales funnel creator versus a sales funnel strategist because normally the strategist just gives you a plan and maybe kind of helps support you in creating those things. But as a sales funnel creator, I go in and actually create the entire funnel. So, that includes helping them - they create all the content. But I'm behind the scenes; I'm the one that's actually designing the lead magnet, I'm the one that's designing the tripwire and I'm the one that's designing the course and supporting them in making sure that everything is done and completed. And then on top of that, I'm in there creating the landing pages, the sales pages. I'm actually in there, implementing everything. That's what I do as a sales funnel creator. And to kind of explain what a sales funnel is, because some people might be confused even as a virtual assistant, some people might just go okay, what's a sales funnel. Because you see here from so many people what a sales funnel could be but not a lot of people know - even virtual assistants, a lot of them don't even know what it is or what it can exactly consist of. So, let me give - I can give you a little run down of it - but basically what you do is you have a freebie and you give some type of free value, this could be anything from an e-book, a guide, a checklist, it can even be a video series if you have a client that is better with video versus something writing content, and video is actually converting a lot more than anything else. That's usually what I tell my clients anyways so I usually recommend that they do some type of video or video training or free workshop of some kind. So, those are some key things that you can talk about or have as your lead magnets. And then, what happens is when they opt in on that landing page, so you have that landing page to hold your lead magnet on there. You have an opt-in - an opt-in is basically where you type in your information where it says, Alexandra, you know when you put your first name and then you put your email address and then you submit it and then it takes you to some kind of thank you page. Now that's when it gets kind of tricky because some people, some entrepreneurs - actually a lot of entrepreneurs - don't know the idea of making sure that you have a low paid product that you can put on that thank you page so that you're creating passive income. So, that's something that's probably even something that's $5, $7, $10 or even upwards of $47 depending on how good it is. And the reason why I like to have that tripwire in place is it sets a couple of different things up. And you want to have that tripwire in place on that thank you page because if you have Facebook ads going to there, going to your lead magnets, you are just grabbing emails, that's all you're doing - you're just grabbing emails and you're not actually making money off of it - at least not right now. SO what happens is when you actually have the tripwire which is the low income product that you're putting on that thank you page - I don't want to get too confusing here - but what happens is if somebody signs up for that and it's only like $10 or something that could be anything from a master class, it could be e-book, same thing as the lead magnet, it's just a little bit more advanced and you just give it to them for $10 but what happens is is you're able to pay back what you expensed on your Facebook ads. So, that's what a tripwire is. And then after that, what you do is you have your nurtured email sequence as soon as somebody opts-in, you have 5 to 7 emails that you send them almost every day, and you kind of just nurture them. You're storytelling to them, you're giving them free content and you're kind of just nurturing them in that process. And then eventually, towards the end of those emails, you start to promote your core offer. And in the freelance business, that could be anything from maybe just your one on one services or that if you have a course, you could put it towards that; you can promote any type of thing as far as high ticket. So, that's kind of - I didn't want to confuse- 

Laura: Oh no! It makes sense. I mean the basic premise here is that you're helping somebody create a funnel that they're going to have passive income from or it could even be if they're preparing for a launch or something like that, but you give away something for free that's very high value, that helps them solve a very specific problem or address a very certain issue and then the tripwire is something that maybe expands on that a little bit or is a complementary service that someone who wanted the freebie would also like. And part of the reason behind that is because once people have kind of pulled out their credit card or paid you over PayPal once, there's less of a barrier there when you do make a presentation of a higher priced offer down the road. And plus, it allows people to kind of like try you out. If they're paying you $7 or $10 and they see that that piece of information, whatever it was, a course, a PDF; it has a lot of value. They're thinking wow, if this is the stuff that's free and then costs $10 or less, I can't wait to see what's inside the free thing. So, that's sort of the mentality behind that. Now you're venturing into this area after going from Fiverr - so there's obviously quite a jump here in terms of your experience and your knowledge; how do you even begin to price something like that? 

Alexandra: So, what I did was I went from Fiverr and then I went to virtual assistant business when I did that for like 6 months and then I found my - one of my clients - her name is Camilla [indiscernible 00:24:12], I'm kind of giving her a shout out here. But Camilla actually helped me because she used to be a sales funnel strategist as well and she helped me in figuring out what sales funnels were and how to do them because I eventually had to bring on a couple of clients and figure out how to do it myself as well. And then I started doing - I started getting clients that needed the sales funnel but they didn't know what it was or all this kind of stuff. So, that's when I kind of do that jump. And then I figured out that I actually liked doing sales funnel and that I hated doing a lot other virtual assistant work that I was getting. So, that's when I had to do that big leap. I actually made the move a couple of months ago and it was a hard move to jump, it's a hard leap of faith but I had to just trust myself and what I can do and the fact that I know that I'm expert in what I'm talking about. And it's been really good to just kind of say yes. I am an expert on what I do, I know what I'm doing, and I know how to do this. And so, when I am able to have that confidence within myself that I can do this, and I'm all about making sure to just have that confidence behind what I do in order for myself to be seen as an expert in my field. And so, making that big jump though, it was difficult but in order for me to make the income that I wanted, and in order for me to want to do the stuff that I love doing, I had to make that leap. And when it comes to pricing, I had to really think about what I wanted to do and a lot of my pricing ends up being high ticket, but I do bring in passive income as well just in case I do have clients that are little bit low income, because they are startups, they still need a funnel, they want to bring in passive incomes, but they don’t have the time to do a lot of one on one coaching or they want to bring in passive income. So, I do have low income, passive income products myself. And I also have workshops that I do and then I also have a one on one coaching. And I have only take in VIP for my - not my one on one coaching, my one on one consulting with my sales funnels and full-on done for your sales funnels. That's usually high ticket, whereas - probably around $1200 to $2000 for just one project.  

Laura: So, that's a good lesson in there as well with the different pricing options. You are also walking the walk with regards to passive income because you have the opportunity for people to work with you or learn from you without you really being super involved, right. You are kind of using your own sales funnels and passive income products to be able to reach people without hurting their budget too much, if they really couldn’t afford the opportunity to work with you one on one. So, sales funnels is definitely something that I recommend to virtual assistants who are either looking to break out of the frustration of charging $10, $15 or $25 an hour, I am doing all these random tasks, I am asking my brain to switch gears all the time between doing these different types of tasks, whereas you have been a great example of doing something that; 1) you are really passionate about, 2) it's in high demand, and 3) you allow yourself to build that credibility and be able to become a go-to expert in sales funnels. So, let's talk about your third kind of offering, which is just - I mean, online course creation has just exploded in the last couple of years. I had no idea what I was getting into when I created my first course. It was for two people who asked me teach them how to freelance from home? I didn't know what I was doing, the audio quality was terrible. It was a 9-week course and I made one module every week and then emailed it to them, but what I learned from that is that there are so many people out there who have this desire to consume online content. And I have made 16 different course and I do it for some of my clients too, kind of quietly, but I have noticed that - I am sure you have noticed this too - a lot of people get stuck in the course creation process. Somewhere along the way, they may literally have just come up with an idea or it's somebody who has a fully fleshed outline and slides ready to go, but they don't know how to record or they are scared to record. So, I'd love to know more about how you are helping people with course creation as sort of this high-level VA or consultant.  

Alexandra: Yeah, so I just started course creation in the last 3 or so months and it's been great and it's actually been pretty easy than what people would think about it too. And when it comes to being a virtual assistant though and having to do course creation, it's just about making sure that you have an outline in place and you have a timeline in place, you just have a complete strategy for your client and for yourself, so that you can make sure that is done and making sure that you don't have any procrastination, you don't have any of those obstacles that you have to run through; and you just have something in place to where you are saying, okay, Monday we need to have these slideshow presentations done for each module, or you say, by this time, we need to have - make sure that we finish this module for the recording. Or we need to make sure - so it's just about making sure that you have a timeline, a strategy and that full-on strategy is just really important in making sure that not just you as a virtual assistant are on top of things, but as a virtual assistant, I am sure that anyone who is on here that's a virtual assistant knows that we have to stay on top of our clients. And we have to make sure that they are consistently working on what you guys have been talking about. And you have been hired by them, but they are also hiring you as an expert. And so, when they are hiring you as an expert and let's say you bumped up your pricing to something like $30 to $40 an hour, that's something where you are saying, I am an expert at what I do and I am going to help you in this process. So, it's not just them saying, hey, I am hiring you and I want this done. It's you saying, no, what we're going to do is I am going to help support you in this and we are going to create this together, we are going to collaborate on this project together and we are going to go after it and finish it. So, that's when you go in and are able to just become an expert and just say, this needs to get done by this time and we need to get this out there because I want you to make income from this. I don't want to just take your money and run, I want you to actually have success when it comes to this course. So, let's get it done. So, that's usually what I do with my clients. 

Laura: I love that there is an important distinction about the collaboration and sometimes when you are helping somebody build a course, one of the most important things you can do is not just that high level strategy of how are we going to make this work, but it really is that accountability piece of making sure somebody has a plan, that it's coming together in the timeline that it is meant to. A lot of people get - they make the mistake of putting something on their to-do list like create and publish course. Okay there is just like 60 different pieces that really belong under that. And to break it down into these smaller chunks to where there is something you are working on daily or something you are working on for that week is really important, but it's easy to let that go if you have other responsibilities or particularly in the case freelancers or other business owners who are not making money from the course yet. They might in the future, it's very easy to put that on the back burner and say, hey, I really need to focus on the stuff that's bringing revenue right now. But having somebody guide you through the process, make sure that your timeline is reasonable and help you stick to those goals can make or break the difference between able to hit publish and having a successful launch. Well, I know I've learned just so much from you already and it's just been so valuable to hear how you made this transition because a lot of people do that, a lot of people start off saying, hey, I want to be a virtual assistant. For one reason or another they realize, hey, I am burned out, or I am doing tasks that I don't love anymore and it's time for me to make a shift and like any other business owner you are going to have to adapt and make changes and figure out what's going to work for you. So, it's been very interesting hear how you have done that. So, to wrap up, I'd love to know if there is like may be one or two key tips that you have for someone who is just starting out in their business as a sales funnel creator, virtual assistant, consultant of any type; what would be your advice for having a successful business and landing clients? 

Alexandra: So, landing clients, it's all about creating relationships, whether that's organically or whether that's with cold traffic and sales funnel. It's all about creating the relationship behind - you want to just be able to create that connection with them, that emotional connection that people have to have before - you have to hit those pain points more than ever. And that’s why people say that you need to niche; that’s another point that I want to talk about. It's just you have to niche exactly the type of dream client that you absolutely want to attract to your business. So, when you do those two things, when you are creating relationships with those ideal clients, then you are going - you're actually making sure that they know what you do when you are making yourself an expert at what you do, then you are going to bring in clients. It's just about attraction marketing, people are going to actually be attracted to you and come to you. And that's just about it. That's all you have to do. It's just attract, attract, attract and make sure that they know that you're an expert in your field. And yeah, I mean, that's the only tips I can really give. It's just creating that emotional connection, creating those pain points for that client avatar, niching down exactly what your ideal client is and then from there, that's when you actually ask for the sale.  

Laura: Those are powerful tips. So, if someone listening to this episode wants to be inspired by you or wants to hire you, where can they go to learn more information about you? 

Alexandra: Yeah, so if anyone wants to be interested in sales funnel actually, to be honest I'm actually making a course pretty soon for virtual assistants to help them upscale themselves in their sales funnels. I haven't created it yet. So anyways, if anyone's ever interested in having a funnel or maybe want to know more about funnels, I do have a free workshop that people can go to. If you go to - It's a weird number but they can go to my website - it's the best way to go. I also have that free workshop on there inside my freebies, documents, my freebies page and they actually have access to the checklist there as well- the sales funnel checklist - so if you ever want to learn about sales funnels, definitely go to my website  

Laura: Awesome. Well it's been my pleasure to get to interview you and learn more about how you run your business so thank you for sharing such actionable information.  

Alexandra: Thank you so much for having me.   

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