Boosting Conversion Via Google Analytics with Web Strategist Katie Williamsen-EP038

Katie Williamsen is the founder of Katie Williamsen Web and Social Media Consulting, LLC. She is on a mission to empower female entrepreneurs, making sure their online tools are working and converting better than ever before. She spent eight years working traditional jobs in the non-profit world and education before being diagnosed with narcolepsy. Katie needed a flexible schedule, and she had always dreamed of being an entrepreneur, so she launched her business in early 2016.

Katie has a master’s degree in interactive media, and she is prepared to share her expertise as a web strategist with you! Listen in as she explains how a novice can use Google Analytics to adjust her marketing strategy and her best advice for boosting your conversion numbers.

Earning Media Exposure to Grow Your Business with PR Maven Christina Nicholson-EP037

Christina Nicholson created her own public relations firm in 2015. Media Maven seeks to help small business owners gain exposure via media relations, video production, writing, and blogging. She employs the lessons she learned in broadcasting to land her clients coverage on The Rachel Ray Show as well as local TV in a variety of top ten markets, and in print and digital publications including Newborn Magazine and countless websites and blogs.

Today, she shares her strategies for selecting clients and developing customized PR packages. Listen to understand the right way to pitch yourself to the media and establish your expertise in a particular market!

Landing Quality Freelance Writing Opportunities with Contena Coach Amanda Scheibner-EP036

Amanda Scheibner is a success coach with Contena, a valuable service that delivers quality job opportunities to freelance writers. She has a background in education, having taught English composition and worked in a university writing center. As a Contena coach, she is prepared to push you in terms of organization and examples, helping you refine your pitch and fine-tune your writing. Amanda enjoys traveling, watching baseball, and relaxing with her pups. And she’s always looking for a good book recommendation!

Today she explains how the Contena platform functions to provide quality leads to its freelance members, how the site sorts opportunities based on your preferences, and how Contena is different from the other job boards out there!