An important skill for any freelancer or business owner is knowing when to stay the course vs. change direction. This post I wrote for Boss Babe explains the thought process behind a business pivot and the possible motivators for pivoting. Pivoting can be extremely challenging (and outcomes are never guaranteed!) but there are a few things you can do to make it much easier on yourself.Read More
There are a number of reasons why, for the past four years, I have had a business cell phone and a personal cell phone. Yes, this means that I have to carry around two iPhones and have both of them paid for, insured and in a protective case but this has been a great help for me in my business. This post explains why.Read More
This week's video takes you through all the reasons why I love using Teachable for my course creation process. I go into my experience with Teachable - from a student and a course creator's perspective. I also discuss the platform's usability, student analytics, payment mechanisms as well as affiliate management processes. With more than 20,000 active courses, about 3 million students, and over 7,500 instructors online, it is definitely worth exploring the Teachable platform.Read More
This week, I am introducing you to my favorite appointment scheduling tool, Calendly. Having recently launched my own podcast which, on a weekly basis, puts the spotlight on two entrepreneurs who are pushing the envelope in their respective fields, it has become really important for me to streamline my scheduling process and reduce much of the email tag that tends to happen when appointment setting happens via email. Calendly has delivered on this need with amazing results for both my guests and I.Read More
Advancements in technology and the internet have made creating and launching digital products like e-books, coaching products, and online courses significantly easier in recent years. With the main investment being your time and expertise, and lots of great delivery options available (E.g. Thinkific, Teachable, Clickbank etc.), digital products are an effective list nurturing tool as well as an alternate source of income. There are lots of considerations that go into the design of your product however, and the refund policy is just one of them.Read More
If you're a freelance writer, there’s no doubt that you need to employ every marketing strategy that you feel has the potential to help you grow your business. One that has become increasingly popular for individuals who want to work completely from home is the cold email marketing strategy.Read More
As an online course creator, it is inevitable that you will, at some point, have to sit down to outline your course. It doesn't matter if you're a first time course creator or a seasoned one. It also doesn't matter if you know exactly how the course will flow or if you are on the other end of the spectrum with no idea of where to begin. The outlining process is a key check point in the process. This week's video will share my process for outlining a new online course and go into three strategies that work for me every single time.Read More
Attempting to meet a deadline can be a stressful experience for the busy professional. We can get lost in thoughts of panic about what will happen if we don’t finish a project, and attempts to avoid the panic felt with every tick of the clock are many and varied.
When you work from home, a deadline can be an incredible motivator to suddenly spruce up your workspace or check out a podcast you’ve been wanting to listen to. In the office, you’ll be more prone to chatting with a colleague or taking a phone call from a long lost client. These are all forms of escaping the present moment.
Deadlines force us to be completely present, instead of escaping. We can no longer put off until tomorrow what must be done today.
A mindfulness practice, even one we engage in just once per week, can help lessen the strain we’re feeling and save us time and energy.Read More
With 42 million Americans listening to podcasts weekly and the average listener subscribing to 6 podcasts (source), there are lots of reasons to consider starting a podcast. This video takes what I have learned from the process of launching my own podcast (absolutely loving it!) and shares four more reasons you should consider starting a podcast.Read More
Being a guest on a podcast is fast becoming a great way to gain exposure to a broader audience and it is also a low to no cost way of getting traffic to your website. Having done more than 50 interviews and launched the Better Biz Academy podcast, I decided it's time to share my top lessons for being a great podcast guest.Read More
Appearing as a guest on a podcast show is a great way to market your business and position yourself as a credible expert in your industry. In this week’s video, I draw on my own experience landing over 30 podcast interviews in a month. In it, I discuss three things I learned about how you can land (and nail) multiple interviews as a guest expert and use the opportunity to network with the host of the show.Read More
Recently, I hosted a virtual summit. I chose to do it on Teachable because frankly, I took a course about how to run a summit and the information was too much- it was too technical and looked like a huge investment of time that wouldn’t ultimately pay off. While all those details might be perfect for others, it didn’t suit me, so I made my own way. I decided to use Teachable to host my virtual summit because it was a platform I was familiar with. There were some kinks in this process, but ultimately, I found it was much easier than taking some other approach and using ClickFunnels or SamCart (and paying through the nose to do so.)
I put together this post to recap some of my biggest lessons from this experience and to provide some guidance about using Teachable as a platform to host a virtual summitRead More