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Why You Should Define Your Ideal Client

Before delving into the process of creating your business, there’s something more important than the design of your website and starting a blog that you need to think about.

I’m talking about your ideal client. This is essentially the people you want to work with, and who want to work with you. Your ideal client will be the one who sees the value in investing in you and your process, that equally contributes ideas and takes your suggestions, and feels most connected to your values and methodology. Not knowing your ideal client beforehand can lead to a huge waste of time, money, resources and effort.

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