Set It and Forget It is Killing Your Freelance Marketing

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I want to talk today about something that comes up again and again with freelancers that I coach privately in strategy sessions or in three-month ongoing coaching, and that is “set it and forget it” marketing… or just plain old “forget it.”

What happens with a lot of freelancers is they do a lot of marketing to ramp up their new business and then they promptly forget about it once they are fully booked or close to fully booked.

In this video, I explain why that can have disastrous results, and why you shouldn’t be afraid of marketing even when you are fully booked .

 
 

My new book, Start Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch, is now available! Get it on Amazon or Barnes and Noble.