Many entrepreneurs are under the impression that the way things have worked for them for many months or years is the way that it can continue to work in the future. However, if you're building your business the right way, you probably have the question, how much can I really scale my business myself? The answer is: not too far without burning yourself out or becoming extremely frustrated. This is because every single person has the same limitation of hours and mental ability to focus during the day. Even when you're pushing yourself extensively, you're probably only increasing your chances of burning out and getting frustrated more quickly.
Sometimes people who attempt to handle everything on their own seem fine, until one day when they just can't function anymore or have medical conditions associated with their stress level. One of the easiest ways to scale back on what you're doing while also growing your business at the same time is hiring a virtual assistant.
A virtual assistant is often the first key to the puzzle as you begin delegating to someone else and successfully growing your business. The answer to the question, how much can I really scale my business myself can easily be answered by thinking about how many things you're doing that you shouldn't be doing. There are probably tasks in your business that are extremely time consuming and are not putting you in your zone of genius.
What is Your Zone of Genius?
Your zone of genius is when you're working on tasks that are both revenue generating and enjoyable. These are your money makers. For example, if you are a life coach you probably don't make revenue directly from putting together ads to places that feature an image on your blog. This might be an important component of your content marketing strategy, it's probably not the most effective use of your time. This is particularly true if you're not a design expert and find yourself spending hours deciding on just the right image and font size to use. This could easily be outsourced to somebody else and give you the peace of mind that hiring a virtual assistant was the right choice for you. It can be difficult to identify the best approach when hiring your first virtual assistant but the truth is that you want someone who is going to continue to support you and ideally, grow with you.
Biggest Mistakes When First Hiring Help
People tend to make a big mistake when they first hire a virtual assistant, which is in assuming that they can dump everything on this other person's plate. Remember that it takes time and trust to build a relationship with someone that you are outsourcing to, so you need to make the effort to train them appropriately and to gradually scale up the work they are doing as your virtual assistant before giving them far too much. If you dump too many things on your virtual assistant's plate, you run the risk of them being totally overwhelmed and shutting down completely.
This could make you very frustrated and lead to you firing the virtual assistant or the virtual assistant feeling annoyed and quitting on their own. You'll then feel burned about the whole prospect of delegating to begin with, at which point, you will go back to your same old bad habits and be unable to really scale your business. What I recommend for people who are hiring their first virtual assistant is to start small and then build their way up. You may even wish to hire a couple of individuals and give them a test job so they have the opportunity to show how they work for you.
This is strongly recommended because some people present themselves very well on paper but are not actually successful when it comes down to interpreting directions and carrying things out in a time efficient manner. Do not hesitate to hire your first virtual assistant but be mindful of the fact that you must be delegating things appropriately if you wish to really see a return on your investment. For example, if you hire a virtual assistant for only two hours’ worth of work a week, this will certainly take things off your plate and allow you to get comfortable with the prospect of delegating but it's not going to save you a tremendous amount of time or allow you to make that much more money. Concepts like that will only come into play when you are able to delegate more and more so that you have time left for yourself and growing the business.