As a business owner trying to expand your community, you probably belong to at least one Facebook group, right? They’re great ways to participate in discussions, promote your work, and get advice for it. But maybe you hadn’t considered just how beneficial creating your own group could be for your business, or how to start doing so. Creating your own Facebook group for your company can be great for business if you play it well.
Get Users Clicking The ‘Join’ button
The first thing you need to do is name your Facebook group. Make sure its title is something relevant to your niche, and gives readers a clue as to what will be discussed in the group. If it’s about business, name it something along the lines of “Business Builders” – a title that’s catchy, and lets your potential users know that your group will help them in some way.
Facebook users are unlikely to become members of a group that lacks personality, so it’s important to make sure your group is fully updated. You’ll need a banner with clear photography, one that’s consistent with your branding and let’s potential members know what your group is all about. Include a link to your website on your Facebook group, and vice versa. Send emails to your customers inviting them to join. Clients need to be able to find you on other platforms. It provides validity for your business if you have multiple platforms, and gives them more opportunity to subscribe/follow. You can use your group to follow up with customers and help them if they have queries.
Provide Value For Customers
You need to make sure you’re always providing an ‘opt-in’; a reason for your customers to keep choosing you. What’s in it for them? That’s the first question potential clients are looking to have answered, so make sure you’re always specifically advertising what they can gain from your services. Have your target client in mind, and cater to their needs. Create a group with the intentions of rewarding its users and making them feel special. For example, you could create a group just for those who have subscribed to your mailing list, and reward them with webinars that teach business strategies. You could even offer to review people’s websites and offer advice, it’s all about giving back to your clients.
Remember that your Facebook group is not just about you. It’s about the group’s members and how your group can provide for their individual situations. Always make yourself available to answer questions and offer advice, and think about how the group can provide value for them. Like some of these groups, try designating days of the week to collaboration threads, and opportunities for your members to promote their own work. Give plenty of opportunity for your group’s members to interact with one another, and become friends.
Promote And Discuss Current Events
Groups are also great places to promote current events in your industry. They’ll be of huge interest to your members, and you can even promote your own business events if you have any planned. The best way to get members interacting with one another is to discuss hot topics on group threads. Encourage your members who attend your events or one’s related to your niche to post photos and notes and network with one another afterward. You could even start a thread dedicated to helping your members plan their own events. To get that ball rolling, you could communicate with brand ambassadors. Build relationships with top advocates and allow them to connect with your group members. This will allow your members to have access to great brand opportunities, and benefit your business in the long run. The more interactive group members you have, the more brands will want to get involved and build relationships. You can also allocate members of your group to be ambassadors for your own products/services, by allowing them to test new items before they’re released to the public.
You can use your Facebook group in many ways to benefit your business, but always remember to provide value for your members to maintain their loyalty. Keep them active and participating in the discussion.
Have you created a Facebook group for your business? What was your experience?