It’s quite easy to feel down and slip into a pessimistic nature when business is slower than usual. But rather than getting upset, there are many fun things you can do which will help your business.
Create Content That Can Sell
Think about what content you can create within your business that will generate passive income. Are you able to share a lot of wisdom on one subject? Create a paid online course. Would you prefer to write about the topic broadly rather than teaching it directly? Write an eBook or even a printed book! Books and courses are a lot of work to put in, but they can pay off well so it’s worth trying out. You could even create a workbook.
Clients will be attracted to something like this because it’s so interactive and can be personalized to their individual situations. If you are a business coach, you could create a workbook to sell, that takes your clients through the process of setting up a business. Include step-by-step worksheets for them to create business plans and other items of that nature, and you have yourself a product with a great selling point!
Schedule Your Social Media Posts
Depending on what scheduler and what plan you have, use your down time to schedule either a week or a month’s worth of captivating social media posts. You can use Buffer or Hootsuite to schedule posts to Facebook, Twitter, Instagram and Pinterest. Promote the same work a couple of months later in advance to keep people in the loop. Social media posts are most eye-catching to readers when they’re joined by pretty graphics. You can use online tools like Canva and Picmonkey to create fantastic social media graphics. Both tools offer the specific dimensions for different social media platforms as a template.
Bury Your Nose In A Book
I find nothing more inspiring than a good book with lots of information and shared experience. Get yourself a good book on business, social media strategy, blogging, or whatever area you feel like you’re lacking in a little. Take a trip to the Amazon website and have a browse around the thousands of business books.
Create A Resource For Download (Clients Love Free Stuff!)
Create a free resource for your website visitors to download. They’ll love you for this and keep returning to see what else you offer. It’s also a great way to show how much knowledge you have in your field, and so they may consider purchasing one of your other services after this experience. Set up your free resource as an opt-in so that visitors must join your mailing list to access it. Then, once they’re on your mailing list, you can send them newsletters advertising other products and services. Create a Pinterest graphic to advertise the free resource, and make sure you clearly display that there’s something free inside. That way, pretty much everyone who sees the pin will click through to your website. I’m never able to resist free business resources on Pinterest!
Send Out An Email Campaign
Remind everyone that you’re still here and still working by sending out a nice email campaign. You can use MailChimp to do this easily. If you don’t have a mailing list already, you need to set one up pronto and pop a sign-up form on your website. You can advertise your downloadable free resource via these newsletters, and/or offer discounts and information on your services.
Update Your Social Headers
You can use a free online tool like Canva or PicMonkey to create new graphics for your Twitter header or Facebook cover photo. Both options have the dimensions ready for all social media graphics including Facebook, Twitter and Instagram.
Spend Time Learning Strategies For A Social Media Platform
Pick a platform that you think would benefit your business well if you utilized it strategically. For instance, if your business is a lifestyle blog, it would be beneficial to improve your Instagram and Twitter strategies. If you’re a business coach who blogs about business and organizational tips, it might be worthwhile to learn about how you can bring in more traffic through Pinterest. Note the pins that catch your attention and learn what it takes to write an effective description. You could even read an eBook about Pinterest, or enroll into an eCourse. You can then dive in to creating more effective social media content for your business that encourages engagement from potential clients.
Sort Your SEO Out
Make sure your Search Engine Optimization (SEO) is done well and is up to date, even if it means hiring someone to do it for you. Perfecting your SEO will help potential clients to find you through search engines, and you want to have as many methods of finding you as possible.
Update Old Blog Posts
You never know when a potential client will stumble across something of yours from deep within your archive! Use your free time to update old blog posts whether that means editing the writing to read more effectively, or improving the photography. You could even create some new social media graphics for old blog posts.
Start Something New
Us creative business owners are usually good at more than just one thing. If you’re having a bit of down time in business, perhaps you could embrace some of your other hidden talents and skills and start a completely new project. Perhaps you’re good at sharing relationship wisdom. Start a blog about that! It’s something to keep you entertained and preoccupied while your business is slow, and could even attract more clients if you play it well!
What do you do while business is slow?