Twitter is the ultimate social media for promoting your content. Most business owners will tell you that their traffic primarily comes from Twitter and Pinterest. However, potential clients will not take your Twitter persona seriously if you appear unprofessional. Below, are several ways to make your business look professional on Twitter.
Before you do anything else with your Twitter account, make sure your profile is complete! Include your own name as well as your business name, and upload a profile picture along with a cover photo. This provides validity and authenticity for your business, ready for people to start following and trusting.
Make sure your branding is consistent with your business, and is shown through your photography. You can use Canva and Picmonkey to create great Twitter headers, as well as Twitter cards and social media graphics. These are eye catching for potential followers, and make your profile look brighter and more interesting.
Update your bio as specifically as you can within the character restriction. If you write for a media outlet, let those who view your profile know what your role with that company is, and tag the company so they can find them. If you have separate accounts for your personal life and your business, tag your business account on the bio of your personal account. Always make sure your services can be found easily. Add your location and website into your bio so people know where to find you and contact you! What a lot of people don’t realize about Twitter bios is you can actually use hashtags in them, and be found a lot easier through them too. They basically work as a refining tool for potential customers looking for a particular service. If the services you want to promote involve business coaching, write ‘#businesscoach’ in your bio, and potential clients will be able to find you more easily. It also allows other business coaches and users within your niche to find you and interact with you, making for a less lonely business journey!
To up your following and create a community on your Twitter account, you need to work on your engagement. Follow other users in your niche and use the ‘retweet’ and ‘like’ tools to support their content. It’s likely that they will return the favour and interact with you more frequently. Do this often to keep your engagement consistent, but make sure you’re retweeting content that’s relevant to your niche. The most important aspect of your profile is branding, and you want to keep that consistent.
Using the correct hashtags for your niche will do wonders for your engagement and your following on your business account. You can use the tool ‘hashtag me’ for identifying the best hashtags to use for your niche. Using these specific tags will encourage your target audience/clients to find you, rather than you always having to search for them. Twitter now also allows you to include hashtags in your bio. Use this to its advantage and include brand-specific hashtags
Promote your services using interesting graphics with short links and catchy titles. Make sure your followers know that reading your work has something in it for them. Provide an ‘opt-in’, giving readers a reason to click on your work and find out more information.
However, if you promote your own work and don’t post enough alternative content, there’ll be no reason for most users to follow you, nor engage with you. It’s difficult to strain from filling up your tweet schedule with your own work, but it’s important to offer your readers something else. Don’t be afraid to infuse personality to your social media content. Throw in a picture of your cute dog from time to time, or tell them a joke. It’s also a good idea to retweet other people’s content that you enjoyed. Keep it within your niche to preserve your business’ branding. It offers your readers alternative content while supporting another business and engaging with another user.
Another effective method you can use for boosting engagement and establishing professionalism through your content is crediting your sources where necessary. If the content you’re promoting or linking involves other companies or influencers, use the tags as well as the ‘mentioning’ (@) tool to give credit where required. Furthermore, when you mention brands in your photography or other content forms, those brands sometimes retweet your content, thus promoting you to a wider audience. It’s always worth including these little things for large rewards!
Some Useful Tools For Twitter Professionalism
Canva is a great online design tool for creating social media graphics (amongst many other layouts). It’s a fantastic way to make your Twitter posts more interesting, especially as readers are always more attracted to posts that include a pretty image.
Due to the limited character allowance on Twitter, you need to save up room for the important stuff and hold back on rambling. Unfortunately, most website and blog links to specific posts are really long unless you fork out the money to get them shortened. Bitly is a great little tool for shortening your shareable links to your blog. Shorter links also generally make your tweets appear much neater and cleaner, which motivates people to click through.
Tweetdeck is a Twitter-owned device that displays all the features of your Twitter account on one page; your homepage, your notifications, messages, and activity. Tweetdeck is a great way to monitor your engagement while keeping up with what’s going on with your newsfeed. You can also use Tweetdeck to schedule posts to your profile. Before I used Tweetdeck, my Twitter content was terribly unorganized. I would not post anything for a week, and then tweet twenty times in one day, not considering optimal times or any other factors contributing to a great tweet. More people will see your tweets if you use a scheduler to post regularly. Find half an hour within your weekly schedule (I’m sure you can move some things around) to plan out Tweets for the whole week.
Tip: There are also other scheduling tool options such as Buffer, Edgar, and Hootsuite. These tools allow you to schedule posts for other social platforms aside from Twitter all from one account; including Instagram, Facebook, and Pinterest. These tools vary in pricing and require a little research before purchasing. Although, Buffer is free for a limited amount of scheduled posts to Twitter and Facebook. Unlimited posts and the inclusion of Instagram costs approx $10.
Tweroid helps you to schedule your tweets, as it analyzes your Twitter account in depth, in order to determine what your best times for sharing content are. Tweroid gives you the best times to tweet content by analyzing your tweets as well as your followers’ tweets, making it much more specific to your following than other online tools. By using Tweroid, you can make sure your tweets are specific to the target client you’re aiming your content at.
Trendsmap is an app that allows you to view what’s trending in your area. Taking a look at what people are enjoying locally is fantastic for driving the right clients to your business, as if your products and services are local, potential clients may be more likely to enquire about your work. This works particularly well if you sell physical products. If people know it would be easy to arrange a collection from your business, they’ll be more likely to check out your other products and services, spending more time researching your business.
I hope you enjoyed these tips and tools! What methods do you use to show professionalism on Twitter?